You’ve segmented your mailing list, put together a winning email campaign, and boosted your company’s sales. Finding the magic formula that makes an email successful is no simple task, however, your job isn’t done when your CTR or bottom line goes up.

There are a lot of moving parts to create a good email campaign, and not all of them are measured by financial success or even a positive change in your analytics. In order to see how your clients really feel about your products, services, and company as a whole, you need to collect feedback directly from them.

Adding an email to collect customer testimonials is a key part of your email campaign. It will help you gain deeper insight into your audience and learn about what they like and what can be improved

For some reason, marketers have an easier time asking for clients to invest their hard-earned money into making a purchase. But, when it comes to asking for testimonials, there’s a certain awkwardness involved in asking clients for their time in sending you their positive feedback.

Here, we’ll go over some tried-and-true tips on how you can request testimonials from your clients and how they integrate into your email campaigns.