It seems like every day there’s a new addition to our ever-growing digital marketing vocabulary, and email marketing is no exception. While it may be time-consuming to keep up with each new technological development and the lingo that comes along with it, there are some terms you just have to know as an email marketer.

Some of these terms are probably familiar even to the novice email marketers, while others might have you scratching your head. Wherever you fall in your email marketing journey, here’s a selection of the jargon you should familiarize yourself with.