Mailjet Review

Mailjet Review: A Flexible Email Marketing Platform with Advanced Collaboration Features

Mailjet is a popular email marketing and transactional email solution that is known for its versatility, robust collaboration tools, and strong emphasis on deliverability. With a user-friendly interface and a focus on both marketing and transactional emails, Mailjet provides businesses of all sizes with the tools they need to create, send, and monitor email campaigns.

Its standout features include a drag-and-drop email builder, real-time collaboration, customizable templates, and advanced email automation. It also offers a pay-as-you-go pricing structure, which gives businesses flexibility as they scale. However, some of the more advanced features, such as segmentation and A/B testing, are locked behind higher-tier plans.

Intuitive Email Builder with Collaboration

Mailjet’s drag-and-drop email builder makes designing custom emails straightforward, even for those with minimal technical skills. It comes with a variety of pre-designed templates that are easy to customize, allowing you to create beautiful, responsive emails that look good on both desktop and mobile devices.

One of the platform’s most unique features is its real-time collaboration capability, which allows multiple users to work on the same email at the same time, similar to how Google Docs works. This is especially useful for larger teams or agencies, as it reduces the need to send emails back and forth for review and approval. Team members can leave comments, make edits, and finalize emails collaboratively, streamlining the entire process.

Multi-Channel Messaging and Transactional Email

In addition to traditional marketing emails, Mailjet excels at transactional emails, making it a solid choice for businesses that need to send high volumes of order confirmations, password resets, and other automated messages. It integrates seamlessly with platforms like Shopify, Magento, and WordPress, ensuring that transactional messages are timely and reliable.

The platform also supports SMS messaging, allowing businesses to combine email and SMS into a cohesive messaging strategy. While the SMS functionality isn’t as advanced as dedicated SMS platforms, it’s a nice addition for businesses looking to streamline their communications.

Automations and Workflows

Mailjet’s email automation tools are strong but somewhat basic compared to more advanced platforms. You can set up automated workflows, such as welcome emails, post-purchase follow-ups, and drip campaigns, but the customization options are limited unless you upgrade to a higher-tier plan.

While automated journeys are easy to create, Mailjet’s lack of sophisticated triggers, such as behavioral tracking or advanced segmentation, may feel restrictive for businesses with more complex needs. However, for smaller businesses or those just getting started with email automation, Mailjet’s automation suite provides enough flexibility to create effective email flows.

Detailed Reporting & A/B Testing

Mailjet offers a comprehensive set of reporting and analytics tools to help you track your campaigns’ performance. You can monitor key metrics like open rates, click-through rates, bounces, and unsubscribes, as well as more advanced data like deliverability and geolocation insights. Mailjet also integrates with Google Analytics, giving you a more detailed view of how email traffic affects your website’s performance.

The A/B testing feature is particularly useful for optimizing subject lines, content, and design. However, this feature is only available on higher-priced plans, which might be a drawback for businesses on a budget. Still, the platform makes it easy to test different versions of your emails and see which ones resonate best with your audience.

Segmentation and Personalization

Mailjet allows for basic segmentation, letting users divide their contact lists based on specific criteria like demographics, location, or engagement history. This helps create more targeted campaigns, but the segmentation options are more limited compared to other platforms. You’ll need to upgrade to access more advanced segmentation tools, such as behavioral triggers and dynamic segmentation.

However, Mailjet’s personalization features are impressive. You can easily add dynamic content, such as personalized greetings or product recommendations, to each email. The platform also supports multi-language campaigns, which is a plus for businesses with international audiences.

Strong Deliverability and Compliance

One area where Mailjet truly excels is in email deliverability. The platform is known for its strong focus on getting emails into inboxes, not spam folders. Mailjet’s infrastructure is built to ensure high deliverability rates, and they offer built-in tools to help optimize sender reputation.

Mailjet also offers full GDPR compliance out of the box, making it an ideal platform for businesses operating in Europe or handling personal data. The platform makes it easy to manage opt-ins, handle unsubscribes, and comply with privacy regulations.

Team Collaboration and Permissions

Mailjet’s team collaboration features are another highlight. Multiple users can access the account, and you can assign different roles and permissions based on their responsibilities. This allows teams to work together more efficiently and ensures that only authorized users can send campaigns or view reports.

The user roles include Admin, Developer, Marketer, and Viewer, which makes it easy to delegate tasks and maintain control over who can access different parts of the platform. This is particularly useful for agencies or businesses with larger teams.

Integrations

Mailjet offers a robust array of integration options, making it an adaptable solution for businesses that rely on various tools and platforms to manage their marketing efforts. With the ability to connect seamlessly to popular applications such as Shopify, WordPress, Salesforce, and Zapier, users can enhance their email marketing capabilities by synchronizing customer data and automating workflows across different systems. This means businesses can effortlessly pull in subscriber lists from their eCommerce platforms, track sales directly from email campaigns, and streamline their marketing processes without the need for manual data entry.

Additionally, Mailjet’s open API allows developers to create custom integrations tailored to their specific business needs. This flexibility enables organizations to connect Mailjet with virtually any application, whether for CRM systems, analytics tools, or project management software. By facilitating real-time data exchange and automated actions, Mailjet ensures that users can maintain a cohesive marketing strategy across various channels, leading to more personalized and effective communication with their audience. Overall, Mailjet’s integration capabilities empower businesses to create a more efficient and comprehensive email marketing ecosystem that drives engagement and supports their broader marketing goals.

Pricing and Plans

Mailjet offers a pay-as-you-go pricing structure, as well as monthly subscription plans based on the number of emails you send. This gives businesses flexibility, allowing them to scale as their email volume grows. The platform offers Free, Essential, Premium, and Enterprise plans, with the Free plan covering up to 6,000 emails per month, albeit with limited features.

Higher-tier plans unlock advanced features like segmentation, A/B testing, and marketing automation, but the pricing can add up quickly if you need these tools and are sending large volumes of emails. For small businesses or those just starting out, the Free or Essential plan provides enough functionality to get up and running.

Pros:

  • Real-time collaboration features for teams working together on email campaigns.
  • Transactional email capabilities combined with marketing automation.
  • Strong deliverability rates and focus on GDPR compliance.
  • Flexible pay-as-you-go pricing, suitable for businesses of all sizes.
  • User-friendly drag-and-drop editor with customizable templates.
  • Personalization and multi-language support for international campaigns.

Cons:

  • Advanced features, such as segmentation and A/B testing, are locked behind higher-tier plans.
  • Automation tools are basic compared to other platforms.
  • SMS capabilities are limited compared to dedicated SMS tools.
  • Pricing can rise quickly as email volume increases.

Conclusion

Mailjet is a flexible and reliable email marketing platform, ideal for businesses that need a mix of marketing and transactional emails. Its real-time collaboration features set it apart, making it a great choice for teams and agencies that need to work on campaigns together. The platform’s focus on deliverability and GDPR compliance ensures that your emails not only reach inboxes but also comply with privacy regulations, making it especially appealing to businesses with international audiences.

While Mailjet may not have the most advanced automation or segmentation features, it offers enough flexibility for most small to mid-sized businesses, especially those that prioritize collaboration and scalability. With a pay-as-you-go pricing model and a range of features for both marketing and transactional emails, Mailjet is a solid option for businesses looking for an all-in-one email solution.