Campaign Monitor

Campaign Monitor is a versatile and intuitive email marketing platform, offering a strong mix of usability, advanced features, and attractive designs. It’s favored by businesses and agencies that need scalable solutions with beautifully designed templates and reliable performance.

Email Builder & Templates

Campaign Monitor’s email builder is a highlight of the platform. The drag-and-drop interface is modern, responsive, and incredibly user-friendly. It’s incredibly easy to build stunning emails using a wide variety of customizable templates—each designed to look great across all devices.

Campaign Monitor also allows custom HTML editing, making it ideal for both beginners and advanced users who want complete control over design.

Key Features:

  • 100+ professionally designed templates
  • Brand personalization (fonts, colors, logos)
  • Mobile-optimized layouts
  • Image and file hosting included

Contact Management & Segmentation

Users can easily upload and manage lists, and the platform automatically deduplicates contacts and manages unsubscribes. Dynamic segments can be built based on engagement, behavior, demographics, or custom fields—making it easy to deliver personalized campaigns.

A standout feature is the pre-built segments that help you quickly set up common filters (like active vs inactive subscribers).

Resources

Journeys & Automation

Campaign Monitor’s automation tools are fairly impressive. The Visual Journey Designer allows you to create multistep journeys based on a wide range of triggers and conditions. You can build workflows like welcome sequences, post-purchase follow-ups, birthday campaigns, and more.

Key automations include:

  • Date-based triggers
  • Behavior-based automations (opens, clicks)
  • Abandoned cart reminders (with integrations)

Reporting & Analytics

Campaign Monitor’s reporting is both comprehensive and well-visualized. Campaign reports feature:

  • Open rates
  • Click-through rates
  • Bounce and unsubscribe tracking
  • Geographic and device insights
  • Link click mapping
  • Heatmaps

The platform also supports A/B testing for subject lines and content, and you can export detailed reports for in-depth analysis.

Integrations & API

Campaign Monitor has 250+ integrations with popular tools like Salesforce, Shopify, WordPress, WooCommerce, Eventbrite, and Zapier. These integrations allow for seamless syncing of contact data and automated workflows across platforms. For developers, Campaign Monitor offers a robust API for custom solutions.

Advanced Features

Some additional features include:

  • Transactional emails (via Campaign Monitor’s transactional email API)
  • Customizable signup forms
  • Preference centers for subscriber self-management
  • Team collaboration tools with user roles and permissions

These extras make Campaign Monitor more than just a basic email platform—it’s a full-service solution for customer engagement.

Pricing

Campaign Monitor offers three main pricing tiers:

  1. Basic – Starting at ~$9/month (based on list size)
  2. Unlimited – Adds unlimited sends, inbox previews
  3. Premier – Includes advanced segmentation, priority support, and premium insights

Pricing scales with list size, and there’s a pay-per-campaign option for low-frequency senders.

Campaign Monitor is a polished and dependable email marketing platform that perfectly balances design quality, ease of use, and advanced functionality. Whether you’re a small business wanting beautiful emails or a mid-sized company aiming to scale personalized campaigns, Campaign Monitor is well worth the investment.

It’s best suited for:

  • Businesses prioritizing design quality
  • Agencies managing multiple client accounts
  • Teams needing easy-to-build automation workflows