If you’ve been working online or offline for more than a month then you’ve likely heard about the power and versatility of an email newsletter. Email marketing is considered one of the most effective ways to communicate with your customers and prospects, share information about new deals, and stay top of mind.

There are many encouraging statistics related to email marketing such as it producing an ROI 40x higher than social media platform like Facebook and Twitter. While it comes with many benefits, that’s not to say there aren’t challenges associated with publishing a regular email newsletter.

Since online newsletters are so effective, many brands have decided to make it a part of their marketing strategy. That means the people you’re trying to reach are being inundated with newsletters from blogs, ecommerce sites, software companies, service providers, and much more. In order to do email marketing successfully, it’s necessary to stand out in the inbox. In this guide, you’ll learn how to create an email newsletter your subscribers look forward to.